TOONMARTY LANDS NEW GLOBAL PARTNERS
New partners include Discovery Networks Italy and WildBrain
Barcelona – Montreal – April 3, 2018 – Animated comedy series ToonMarty (40×11’) has been picked up from Barcelona based GoldBee by Discovery Networks in Italy to debut on its K2 Free to Air channel starting this spring.
DHX Media-owned digital kids’ network and studio WildBrain is also on board with the series, as it will launch and develop ToonMarty on YouTube.
These agreements follows the launch of the series on February 12 on France Télévisions’ France 4 channel. ToonMarty will debut later this year on CITV (UK) after a successful launch on Nickelodeon International.
Produced by Montreal’s Sardine Productions, ToonMarty, was originally commissioned by Corus Entertainment for its French and English Teletoon networks and premiered on both in Canada last May (2017).
Christophe Goldberger, GoldBee’s Managing Director: “With these new partners on board, ToonMarty is present on A-list platforms in most major European territories. The launch of the brand on YouTube will help grow the fan base globally. We are now looking to secure new partners for the merchandising activities of ToonMarty”.
Ghislain Cyr, President of Sardine Productions, and Producer of ToonMarty: “We are delighted by the success of the series. It is always exciting to know that our work touches audiences from around the world”
In the middle of Toonville, where all cartoons live, sits the Toonmart, where all cartoons hang out. As the Number One (read “only”) employee there, busy body Marty believes his job is to stick his nose in everyone else’s business… and there’s no business Marty likes better than somebody else’s business, except maybe show business! With every bend, bounce, flip and spin, Marty makes a great big cartoony adventure out of everything, and includes everyone in his Marty-Party!
The series was developed jointly with an interactive on-line game “Marty’s Special Delivery” where kids get to serve eccentric Toonville customers with classic Marty flair. As always, Marty’s penchant for exaggeration means that nothing is simple or small. Serving customers is a cartoony and wacky experience! Players get to play with their favourite characters from the TV show and uncover their special talents to create the Marty-est, craziest, wackiest chain reactions.
The property is supported by The Bell Fund, The Canadian Media Fund, the CPTC, The Shaw Rocket Fund and the SODEC